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Rock Bottom Labz™ / Founding Drop 001

It’s not
just a rock.

It’s an ID Verification Kickstand™.

Built to eliminate one tiny everyday annoyance you’ll never unsee again.

Enter Drop 001Founding Drop 001 — The first production run. Once it’s gone, it never returns.
The Core Insert ID Verification Kickstand
Prototype 06 / The Core InsertInspect ↗
10 founding formsDesigned in Bremen, IndianaProofed in Northern IndianaZero batteries required

Corporate profile / 2026

Tiny problems. Unreasonable engineering.

Rock Bottom Labz finds the tiny everyday annoyances everyone else learns to live with. Then we apply an unreasonable amount of engineering until the solution feels inevitable. Each Drop turns one overlooked frustration into a precise, satisfying object.

Origin report

“I was trying to verify my ID so I could get lunch delivered.”

A rock solved it. We gave the rock a name, a product roadmap, and a standard of care wildly disproportionate to the assignment.

Read the founding keynote ↗

The actual product

This company isn’t real.
But this website is.

I’m Alex Rhodes. I designed Rock Bottom Labz™ to prove that even the most ridiculous idea can look like a legitimate brand when the story, design, and presentation work together.

Now imagine what I could build around your actual business.

Let me build your website
01

Mobile-first custom website

02

Brand positioning and website copy

03

Launch-ready design with a clear customer action

Start a project

Let’s build something people remember.

Websites for local businesses, independent creators, strange ideas, and people tired of looking exactly like everyone else.